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50 Plus plan - Free gift to welcome you

Take out the LV= 50 Plus plan and you'll receive a free gift.  Choose any one of these free gifts below when you take out your plan.

Simply mark your choice when applying online. If your partner takes out a 50 Plus plan too, then they will also receive a free gift of their choice. You should receive your gift within one month after we receive your first premium.

£30 worth of Marks & Spencer vouchers

£30 worth of Marks & Spencer vouchers

From high street fashions to delicious food and home interiors, you will be able to find plenty to spend £30 of Marks & Spencer vouchers on in store.

DVD Player

DVD Player


This stylish DVD player is also compatible with CDs and MP3 and JPG file formats.  It features digital stereo sound and multi-angle selection - great for home entertainment.

Praktica Digital Camera

Praktica Digital Camera

A 3.2 Mega-pixel Digital Camera, perfect for capturing all those happy memories. Carry case, strap and software included.



Gifts are subject to availability. Should any gift become unavailable, we reserve the right to supply a substitute of similar value. You will be asked to select your gift on your application form. Please note that you should receive your gift one month after we receive your first premium. Limited to one gift per person. We reserve the right not to supply a gift to any applicant who has already cancelled a 50 Plus plan prior to the payment of at least two premiums and/or has been the subject of us cancelling a 50 Plus plan.

50 Plus plan - Cilla Black

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For over 50's life insurance

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