Skip to page content

50 Plus Funeral Benefit option

Our Funeral Benefit option lets you choose to have the lump sum from your 50 Plus plan automatically pay towards the cost of your funeral.

LV= 50 Plus plan with new better rates

Why choose the Funeral Benefit option?

  • Money is set aside to pay towards the cost of your funeral
  • Your family will get advice and guidance on all aspects of the funeral
  • Get an extra 10% on top of your amount of 50 Plus cover  
  • Provided by Dignity, the UK's leading funeral services provider 

Get an extra 10% when you choose our 50 Plus plan Funeral Benefit option

By selecting the funeral benefit option in your 50 Plus application, you can help your family even more by getting an extra 10% on top of your amount of cover. So for every £1,000 of your amount of cover that is used towards funeral costs, you could get an extra £100 (up to a maximum of £1,000).

Rising funeral costs

The average cost of a funeral - 2000: £1,582, 2004: £1,966, 2009: £2,622, 2014: £3,471 (predicted), 2019 £4,595 (predicted)

The average cost of a basic funeral in 2012 in the UK is £3,122* and this is expected to increase to £4,865 by 2020*.

However, this doesn't include personal touches like:

  • church service
  • flowers
  • funeral car for your family
  • newspaper notices
  • catering

Our research on funerals shows that this would have pushed up the average cost of a funeral in 2014 to as much as £3486**.

Sources (click to expand)

* LV= cost of a funeral research – Consensus Agency. January 2012.
(based upon a sample of UK Funeral Directors).
** Based on a projection in the current rise of funeral costs over the past 10 years. Please be aware that this is only a projection based on the LV= cost of a funeral research - Consensus Agency, January 2012 (therefore this figure could increase or decrease based on market conditions).


Dignity funeral services

Dignity - the UK's leading provider of funeral services

We work with a company called Dignity, they're the UK's largest funeral service providers with a network of over 500 funeral directors. Every year, they arrange one in eight of the funerals that take place in the UK.

It's important to make allowances for the increase in the cost of living. Your 50 Plus plan cover is fixed so the lump sum you select now won't be worth as much in the future.


Next steps

50 Plus quote
Skip top of page or to page menu
Feedback Form