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Love life

Find something to inspire you and share the stories that help raise a smile.

With so much focus on bad news we thought we'd try and cheer you up by focusing on just the good stuff for a change. Take a look at the articles below and see if we can help cheer up your day.

love life

Generation Rent

: Rights and responsibilities of private renting

Up until recent years, owning a property by the time you reached the age of 30 was something of a prerogative. Owning your own bricks and mortar was viewed as an investment, a priority, a statement, an asset to call your own. Property prices have boomed over the last 30 years, and in turn have made it difficult for first time buyers to step onto the property ladder and claim a house of their own. The result has led to a change in many younger peoples’ attitudes to owning a property, curbing expectations and forcing them to reassess their future plans – this despite recent initiatives to help first-time buyers.


In attempt to gauge the nation’s attitudes towards owning or renting a property here in the UK, LV= conducted two lengthy surveys focusing on two main age groups: those aged between 20 and 35-years and those aged between 55 and 75-years.


The comparable results highlight how the younger generation, or ‘generation rent’ as we’re naming them, are content to...well, rent, with 44% preferring to rent long term than owning their own property.


Of course there are many reasons why people, regardless of their age, are avoiding the property market. Many respondents in our survey alluded to the barbaric costs of putting down a deposit, for example. You can see some of their responses by viewing our official press release.


The survey also questioned respondents’ attitudes to financial products, like Life Insurance, and reports on how the two generations differ in opinion.

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