LV= 50 Plus plan
Guaranteed acceptance and full cover after one year with the LV= 50 Plus plan designed especially for anyone aged between 50 and 80.

50 Plus plan - The basic facts
- Guaranteed cash lump sum for your loved ones or to cover funeral expenses.
- No medical or health questions.
- For ages 50 to 80.
- Full cover after one year.
- Premiums from £5 up to £100 a month (with up to £50 premiums available online)
- Maximum of £25,000 of cover available.
* We may record and / or monitor calls for training and audit purposes. For textphone first dial 18001.
Additional benefits
- Guaranteed acceptance if you're aged 50 to 80 and a UK resident.
- Get an extra 10% with our funeral benefit option
- After your 90th birthday the cover continues but you won't have to pay any more premiums
- Free gift of a DAB digital radio, electronic photo frame or £30 M&S vouchers when you apply

Important information
- The information on this page shouldn't be taken as advice. It's up to you to decide if it's right for you and you should speak to a Financial Adviser if you're not sure.
- If you phone, we can offer information on LV= products only.
- If you die in the first year of your plan, your family may only get what you've paid in.
- If you cancel your plan or stop paying your premiums before your 90th birthday, you won't get back any premiums you've paid and your cover will end.
- Premiums paid might be more than the cash sum paid when you die.
- Your amount of cover is fixed when your plan starts and doesn't change. It won't keep up with inflation and will buy less in the future.
- Payment normally goes to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2011/2012 to 2014/2015).
How to buy the LV= 50 Plus plan
All we ask is that you're a UK resident, you're aged 50 to 80 and your premiums are at least £5 a month.
1. Read the product information to help you understand the benefits of the product.
2. View the rate table or get an online quote.
3. Apply online or speak to a member of our friendly staff on 0800 023 2634.
Why choose LV=
At LV= it's our mission to treat people like family. As a friendly society our customers have a direct say in the way we run our business and as a result they're at the heart of any decisions.
- 100% of claims paid after the first year.
- Quick and simple online application
- Easy claims process.


