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LV= 50 Plus plan

Guaranteed acceptance and full cover after one year with the LV= 50 Plus plan designed especially for anyone aged between 50 and 80.

Get a 50 Plus quote
LV= 50 Plus plan

50 Plus plan - The basic facts

  • Guaranteed cash lump sum for your loved ones or to cover funeral expenses.
  • No medical or health questions.
  • For ages 50 to 80.
  • Full cover after one year. 
  • Premiums from £5 up to £100 a month (with up to £50 premiums available online) 
  • Maximum of £25,000 of cover available.

For a quote or more information please call our friendly team on;

Phone 0800 023 2634 0800 023 2634* Quoting offer code XDNU

Lines open Monday to Friday 8am - 8pm,
Saturday 8am - 4pm.

Get a 50 plus quote

* We may record and / or monitor calls for training and audit purposes. For textphone first dial 18001.

Additional benefits

  • Guaranteed acceptance if you're aged 50 to 80 and a UK resident.
  • Get an extra 10% with our funeral benefit option
  • After your 90th birthday the cover continues but you won't have to pay any more premiums
  • Free gift of a DAB digital radio, electronic photo frame or £30 M&S vouchers when you apply

Important information

  • The information on this page shouldn't be taken as advice. It's up to you to decide if it's right for you and you should speak to a Financial Adviser if you're not sure.
  • If you phone, we can offer information on LV= products only. 
  • If you die in the first year of your plan, your family may only get what you've paid in.
  • If you cancel your plan or stop paying your premiums before your 90th birthday, you won't get back any premiums you've paid and your cover will end.
  • Premiums paid might be more than the cash sum paid when you die.
  • Your amount of cover is fixed when your plan starts and doesn't change. It won't keep up with inflation and will buy less in the future.
  • Payment normally goes to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2011/2012 to 2014/2015).

How to buy the LV= 50 Plus plan

All we ask is that you're a UK resident, you're aged 50 to 80 and your premiums are at least £5 a month.

1. Read the product information to help you understand the benefits of the product.

2. View the rate table or get an online quote.

3. Apply online or speak to a member of our friendly staff on 0800 023 2634

Why choose LV=

At LV= it's our mission to treat people like family. As a friendly society our customers have a direct say in the way we run our business and as a result they're at the heart of any decisions.

  • 100% of claims paid after the first year. 
  • Quick and simple online application 
  • Easy claims process.

Get a 50 Plus quote
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