Complaints data
See the number of complaints we deal with for each of our business areas.

Complaints figures from July to December 2011
Complaints opened | Complaints closed | % closed in 8 weeks | % closed in customer's favour | |
|---|---|---|---|---|
Liverpool Victoria Insurance Company (LVIC) | ||||
6,484 | 6,398 | 94.5% | 49.7% | |
Liverpool Victoria Friendly Society (LVFS) | ||||
95 | 92 | 100% | 41.3% | |
1,584 | 1,440 | 99.2% | 78.8% | |
567 | 565 | 97.2% | 51.2% | |
73 | 73 | 97.3% | 68.5% | |
LVIC
The 6,484 complaints are from over 3.1 million policies, which works out at less than one complaint for every 490 policies held (complaints received in the six months to 31 December 2011 and policy numbers as at 31 December 2011).
LVFS
The 640 complaints are from over 2.1 million policies which works out at 0.30 complaints per thousand or less than 1 for every 3,300 policies held (complaints received in the 6 months to 31 December 2011 and policy numbers as at 31 December 2011 excluding complaints relating to PPI and banking products sold by LVBS).
LVIC covers the brands / trading names of LV=, LV= Frizzell, ABC Insurance and Britannia Rescue
Definitions
We've used the definitions set by the Financial Services Authority (FSA) in the tables above. They're designed so you can compare complaints across different companies, but some of them are a bit technical so here's what they mean and the products they relate to.
Banking
Banking includes complaints about personal loans and credit cards. We closed our banking division to new business in 2008 so we don't offer these products anymore. Any complaints about these legacy products were dealt with by LVBS until the 31 March 2011 and LVFS afterwards.
General insurance and pure protection
Each of our companies has complaints which are included in the 'general insurance and pure protection' category.
Liverpool Victoria Insurance Company (LVIC) includes complaints about our motor insurance, property insurance, travel insurance, pet insurance and breakdown cover policies.
Liverpool Victoria Banking Services (LVBS) was dissolved on the 31 March 2011. Any complaints about payment protection insurance policies were dealt with by LVBS until 31 March 2011 and LVFS afterwards.
Liverpool Victoria Friendly Society (LVFS) includes complaints about our income protection, critical illness and payment protection policies.
Decumulation, life and pensions
Decumulation is the conversion of pension assets built up during your working life into pension income to be spent during your retirement. These complaints relate to life insurance, 50 Plus plan, pensions, annuities, endowments and whole of life products sold by LVFS.
Investments
Investments include complaints about savings plans, ISAs and unit trust investments sold by LVFS.





