About LV= Commercial
Previously ABC Insurance, part of the Liverpool Victoria group of companies, we've recently changed our branding to LV= to draw on the financial strength and heritage of the LV= group.
Established in 1843, Liverpool Victoria Friendly Society is the UK’s largest friendly society and leading provider of financial services products. At LV= we're all about helping people protect and provide for the things they love. This is something we care passionately about and we hope it shows in the way we work with you.
We do this in a way that combines the trusted behaviours of a mutual with the competiveness you’d expect from a successful Plc. We call this being 'sharp with a heart' best in class performance with a human touch. As a mutual, we don’t have to answer to external shareholders – so we can concentrate on looking after you.
Our extensive range of commercial products are sold exclusively through a carefully selected panel of insurance brokers. To obtain a quote simply contact your local insurance broker. They’ll provide you with a professional & personal service with impartial advice to suit your individual needs.