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Member benefits

Looking after what we love, our customers.

Looking after what you love, your clients!

Member benefits

We are the largest Friendly Society in the UK and a mutual. But what does that actually mean? It means that unlike PLC’s who focus on making money for private shareholders, we channel our energies and resources into doing what’s right for our members and customers. In fact the whole reason we exist is to grow member value for the benefit of members.

Support for members

Our member support line gives access to confidential advice and support from qualified professionals 24 hours a day. We can support your client on:

More on health and wellbeing support

Someone becomes a member when they have one of our member qualifying products. For instance all our life protection and most of our pension and investment products make the policyholder an LV= member. Members are entitled to vote at our AGMs, access free support services and get discounts on some of our products.

Other member services

Member product discounts

We offer member discounts and enhancements on other Life and General Insurance products, such as car, home, travel and pet insurance.

The LV= community

A way to receive newsletters via email, outlining the latest news from LV=, including the opportunity to take part in surveys and win prizes for doing so.

Member Panel

One of the ways we listen to and engage with members is through the LV= Member Panel. The Panel started in 1958 and is currently made up of 32 LV= members from across the UK. They meet with our board, executive and senior managers twice a year to discuss and debate our strategy, our performance, the way we do things and our plans for the future.

Member Support Fund

The Member Support Fund provides grants to help members who have fallen on hard times and are suffering financially. The fund is managed by a small independent committee of LV= members who look at each request and decide whether a grant can be awarded. If your client is struggling to make ends meet they can apply to the Member Support Fund for financial help. They can apply for a grant so long as they've been a member of LV= for at least 12 months.

Member Care Line

08457 336 336

For:

  • option 1 counselling or a medical expert
  • option 2 legal assistance
  • option 3 member support fund

Textphone call 18001 followed by the advertised number.

To help continually improve customer service, we may record and/or monitor calls for training and audit purposes.

As well as ‘peace of mind’, your client and their family can have something tangible for their monthly premium.

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