Welcome to LV=
We're all about helping people protect and provide for the things they love. It's something we care passionately about and we hope it shows in the way we work with you and your clients.
As the UK's largest friendly society we're here to help you make the best choices when it comes to your clients. With a range of protection, retirement and investment products that are both good value and award-winning, we're bound to have something to interest you.
When we started in 1843 as Liverpool Victoria, our goal was to give financial security and peace of mind to more than just a privileged few. And today it's much the same.
As a mutual, we don't have to answer to external shareholders – so we can concentrate on looking after you.
Working with us
Being a well respected provider isn’t just about the right product – it’s also about offering the right support.
We're committed to the intermediary market and want to be out there to offer you the support, training and development and technical guidance you would expect from a well established provider.
When we became LV= in March 2007, we took it as an opportunity to look at how we run our business and offer the support you need.
Our new name evolved directly from Liverpool Victoria as we're proud of our heritage. But it was a sign of things to come. A fresher, more dynamic company easier to do business with.
Together with our comprehensive range of Protection and Retirement products, our dedicated team aim to help you protect your client and look after their future.
LV= Better Business.