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Awards

Award winning products from a name you can trust.

Four friends together leaning on a gate.

Being a well respected and leading provider isn’t just about the right products – it’s also about delivering the right support and service.

At LV= we love simplicity, transparency and achieving great value. And because we’re a mutual company, run for the benefit of our members, we can concentrate on these things without compromise.

Together with our comprehensive range of protection, retirement and investment solutions, our dedicated support teams can help you and your clients to protect and provide for what you love in life.


We’re highly recognised for the quality of our products as you can see below:

Best Lifetime Mortgage Lender 2009-2010

Your mortgage award

The Your Mortgage Awards are the longest standing awards in the industry, and a benchmark for excellence in the consumer mortgage market. The scheme recognises and rewards those financial institutions who have excelled in their field for the last 12 months.






Cover Excellece Awards 2009 highly commended

COVER Excellence Awards 2009
Highly commended: Best Individual Income Protection

COVER is the market leading publication for financial advisers who advise on protection and health insurance issues, so this is a prestigious result and great recognition of the quality of our income protection products.







Equity Release. What Mortgage Best lifetime mortgage product provider– highly commended

What mortage award

A highly respected panel of judges representing key personnel in the country scored a shortlist of providers on such aspects as value of initial deals, long term value, commitment to the market and customer service.





Investment, Life & Pensions Moneyfacts Awards 2009
Winner: Innovation Award (Mortgage & Lifestyle Protection)

Investment, Life & Pensions Moneyfacts Awards 2009

Highly commended: Best Individual Income Protection provider.
Commended: Best Protection Service

Moneyfacts produce the UK's largest selling professional financial monthly magazine, as well as supplying 'best buy' charts and comment to the media.







IFA Census
Best IFA campaign – Insurance, Protection and Health Insurance category 2009

IFA Census Campaign Awards 2009

'Protect what matters most' income protection campaign

The IFA Census Campaign Awards differ from others in that creative campaigns have been nominated, shortlisted and the winners decided purely from the votes of IFAs themselves. There was no judging panel of creative agency insiders to influence the votes.

Over 500 IFAs participated in the awards voting. These were practicing advisers who regularly complete the NMG monthly IFA Census research study.


5 Star Ratings From Defaqto 2010

Defaqto logos

MPPI – Mortgage and Lifestyle Protection

Income Protection- Flexible Protection Plan

Combined Life and Critical Illness cover (level and decreasing cover)- Flexible Protection Plan

Equity release- Flexible Lifetime Mortgage

Defaqto, the independent financial product research company, recognises the exceptional features and benefits of our products.


Technology Administration Service 2009 Lifetime Annuities: Conventional, Impaired and Enhanced.

TAS award

Recognised for speed of response, good systems development and high levels of adviser satisfaction.

The Technology Administration and Service Awards 2009 is an annual awards programme from the UK Pensions & Investment Group of The Financial Times Limited.

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