Life insurance advice
If you're confused about which product is right for you, we can help.
Speak to one of our advisers who can make sure you have the right cover.

Taking care of yourself or your loved ones in the event of death or serious illness is one of the most important things you'll probably ever do.
Life insurance is a way to financially protect yourself or your loved ones should you die.
As well as life insurance there are other protection needs. Critical illness and income protection are also important and provide cover for you if you're diagnosed with certain medical conditions or are unable to work because of long-term sickness or an accident.
We offer a range of protection, pension, annuity and investment products from the Liverpool Victoria group of companies. We also offer annuities and investments from a limited number of other companies - you can call us for a list of these.
Areas of cover to consider...
- repaying your mortgage if you die
- repaying your mortgage if you're diagnosed with a serious illness
- paying your mortgage/rent repayments if you become ill and can't work
- paying your household expenses if you become ill
- providing for dependants in the event of your death
- providing for your funeral costs in the event of your death
Call us
For advice on life cover call us to speak to an LV= financial adviser.
0800 756 8514
Lines are open from 9am - 8pm Mon to Thurs and 9am - 5pm on Fri.
For textphone dial 18001 first. We may record and/or monitor your calls for training and audit purposes.
Our advisers will...
- talk to you about your current circumstances and the reasons for you looking for cover
- make sure you're aware of all the options available to you
- help you get the right amount of cover, for the right period of time and within your budget
A typical review will take about 20 minutes and all advice offered will be followed up in writing. There will be no paperwork for you to complete as all applications are completed over the phone.
You could speak to an adviser like Laura, who joined LV= in 2003 and has held a number of roles. She became a protection adviser in 2009 and has successfully passed a number of CII exams.
Some of the major life events that could affect your finances are:
We offer the following life cover products:
Next steps...
- Call us on 0800 756 8514
- Request an appointment with a financial adviser
If you're an Independent Financial Adviser, please call:
0845 6020 690
This number is for independent financial advisers use only. We may record and/or monitor your calls for training and audit purposes.
Lines open:
9am - 5.30pm Monday to Friday






