Who we are
At LV=, we're all about helping people protect and provide for the things they love. This is something we care passionately about and we hope it shows in the way we work with you.
As the UK's largest friendly society we're here to help you make the best choices when it comes to your money. With a range of savings, investments and insurance products that are both good value and award-winning, we're bound to have something to interest you.
When we started in 1843 as Liverpool Victoria, our goal was to give financial security and peace of mind to more than just a privileged few. And today it's much the same. As a mutual, we don't have to answer to external shareholders – so we can concentrate on looking after you.
From Liverpool Victoria to LV=
We may have been looking after people and their needs for a long time, but we know it's important to move with the times.
Our new name recognises our heritage - the L and V representing Liverpool Victoria - while presenting us in a more modern and vibrant light. It's shorter and more memorable, and the equals sign (=) shows that we are a society of ‘equals' – we're owned by our members and have a ‘one member, one vote' approach.
