Rugby sponsorship
LV= is a corporate sponsor of Harlequins Rugby Union Club
In addition to our sponsorship of the LV= Cup, in 2008 we entered into a three-year sponsorship deal with Twickenham-based Harlequins Rugby Union Club. We are their only financial services sponsor.
As well as having branding rights on the team's kit and stadium perimeter boards, the West Stand of the club's Twickenham Stoop Stadium has been renamed the 'LV= Stand'. 
You can see more LV= branding on the front and back of players' shorts and the back of their shirt collars, as well as in match programmes and on website advertising.
This rugby sponsorship is in addition to our cricket sponsorship of the LV= County Championship, meaning that we have year-round sports coverage.
Introducing the LV= Love Girls
For the 2009/10 season the Harlequin Cheerleaders have been rebranded the LV= Love Girls and will be performing at all home matches.
Harlequins play at the top level of English rugby, the Guinness Premiership, and also internationally in the Heineken Cup.
