Defaqto Star Ratings
At LV= we're proud of our Defaqto Star Ratings. So far we've achieved the top level of 5 Stars for our car insurance, home insurance, equity release, critical illness, SIPP and MPPI.

What is Defaqto?
Defaqto is a leading UK independent research company, specialising in rating, comparing and analysing financial products. Defaqto delivers timely and accurate information to all layers of the financial services sector including banks, insurers, advisers, comparison web sites, regulatory agencies and consumers.
Why is a Defaqto Star Rating important?
Choosing on the basis of price alone means you may get a policy that suits your pocket but doesn't necessarily give you the features and benefits, cover and customer assistance you want.
How is a Defaqto Star Rating achieved?
The better the overall quality of a product compared to the rest of the market, the higher the Defaqto Star Rating it is given.
Like a 5 Star hotel, a Defaqto 5 Star Rating is only given to a policy that satisfies the key criteria.
If you compare two policies, the 5 Star rated policy will generally offer more features and benefits of a higher quality than a 4 Star rated one.
The Ratings that we achieved reflect the outstanding quality of our policies and gives you confidence that LV= products offer the highest level of cover for all your events.
We have the following star ratings:
Car insurance
Our car insurance offers top of the range benefits such as a courtesy car for up to 14 days if yours is written off, full replacement for child seats, cover for audio equipment and much more. These are just a few of the features which have helped us earn our 5 Star Ratings.
Home insurance
Our home insurance offers an excellent range of cover such as cover for business equipment, cost of alternative accommodation and legal expenses plus more. You can only achieve a 5 Star Rating if you offer these features at very high levels.
Equity release
Our Flexible Lifetime Mortgage has been awarded the top 5 Star Rating from Defaqto, for offering an excellent range of impressive facilities and options, which makes it one of the best products available in the market .
SIPP (Self invested personal pension)
Our Flexible Transitions Account has high quality features and benefits, such as accessibility, investment options, charge levels and retirement options of a higher quality, which have earned it a Defaqto 5 Star Rating for 2010.
Mortgage and Lifestyle Protection

Our Mortgage and Lifestyle Protection Plan has achieved two 5 Star DefaqtoRatings for 2010, confirming it provides some of the best quality cover in the market.
Critical Illness

Both Level Cover and Decreasing Cover for our Combined Life & Critical Illness Protection insurance have been awarded top 5 Star Ratings for their quality of cover and excellent features.
Income Protection
We’ve made our Income Protection plan even better, which has been recognised by Defaqto with a 5 Star Rating for 2010.





