In the community
Our focus is on 'doing the right thing' for our members, their families and the communities we work in.
Our two biggest community sponsorship programmes are LV= Streetwise and LV= Kidzone.
LV= Streetwise
As part of our commitment to family safety in the Bournemouth area, where our head office is based, we became involved in LV= Streetwise. It's an initiative between the emergency services, local authorities and the business community, and raises awareness of everyday safety and good citizenship.
LV= Streetwise is an interactive, real-life environment recreating scenarios from the town, country and even the beach, to bring to life safety issues. The life-size ‘village' includes a complete two-storey house built and sponsored by LV= where children can learn about personal safety. So far, over 30,000 children have visited the LV= Streetwise Safety Centre.
Alison Curtis, the Centre Manager, says: "LV= was a founding partner of LV= Streetwise in 1996 and has continued to provide invaluable support ever since. LV= Streetwise is about protecting children and families – causes we can see LV= is genuinely committed to."
Home safety game
More than a million children visit hospital A&E departments every year because of accidents in the home, which just goes to show how important safety in the home is.
LV= in partnership with LV= Streetwise, has developed a "home safety game" which turns the bricks and mortar of the real LV= house into a virtual one.
You can play the game online and download a teachers' pack, which ties in with the national curriculum to support learning in schools.
LV= Kidzone
Every summer, up to 600 lost children on Bournemouth's beaches are reunited with their parents through the LV= Kidzone scheme.
The scheme, which is sponsored by us, works by giving children colour-coded wristbands that match-up with clearly marked sections of the beach. These bands help lost children get reunited with their family through a contact number on the wristband.
Our involvement means that dedicated LV= Kidzone staff can actively promote the scheme, handing out wristbands and helping RNLI lifeguards and the police to reunite lost children.
Our sponsorship of this important child safety initiative forms part of our Corporate Social Responsibility programme.