With over 5,700 employees working in 17 offices across the UK, we are the UK's largest friendly society and a leading financial mutual, with more than five million members and customers.
Life's complicated enough at times. That's why we love simplicity and why we work hard to make important financial decisions simple and straightforward. So, to give you a better idea of what we do, here are a few facts and figures to help put us in context: we insure one in every 10 cars in the UK, more than half a million homes; and we are the UK’s top income protection provider in the advised market.
We offer our products and services direct, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.
You may well know us as Liverpool Victoria but we changed our brand to LV= a few years ago. We think this shorter name is more modern and vibrant for the 21st century and we hope you do too.
We hope our passion shows in the way we work with you.
The reason we exist is to create value for our members and we measure this in two ways:
Our three guiding principles are offering:
LV = has changed a lot over the last few years and our success during this time has been down to a number of things. We want to deliver value for our members and we want to be different and distinctive in the way we do business.
We’re in a position now where we think our customers know that we do things for them that are perhaps out of the ordinary, compared to many of our competitors. It’s clear too that by working for LV= our people have a sense of pride and achievement which translates into great service for our customers.
Where others have faltered or even fallen, LV= has grown significantly over the last few years. But we’re not resting on our laurels, we want to continue to grow our business in our chosen product areas.