LV= SOS Kit Aid is a charity collecting donations of new and used rugby and cricket kit from individuals, schools, sports clubs and manufacturers.
It then recycles the kit by passing it on to projects helping disadvantaged youngsters in the UK and overseas.
Last year our support meant that more than 28,000 young people who might not otherwise have been able to take part in sport were given kit so they could join in. By working with SOS Kit Aid and The Lord's Taverners we hope to help more children this year. Keeping the kit out of landfill sites, the scheme also helps to promote a sustainable environment.
Our involvement builds on our existing investment in grassroots rugby and cricket through our sponsorship activity. The programme is supported by the International Rugby Board, England Cricket Board and the World Squash Federation.
We know that LV= SOS Kit Aid makes a real difference to young people around the country:
Darren Bernatovitch, Addington High School, Croydon
The kit from LV= SOS Kit Aid has had a huge impact on our pupils. It has helped them feel part of a team and get more involved in sport… many students hadn't had access to rugby and cricket before we received the kit.
We'd love you to get involved by organising a kit collection, perhaps through your local school or club, or nominating a local community initiative to benefit from a kit donation.
There will also be LV= SOS Kit Aid collection days held regionally throughout the year where you can bring your kit along to donate. Find out when and where they'll be taking place.
You'll find lots more about the programme and the young people who are benefiting from it at LV= SOS Kit Aid.