LV= Kidzone

Every summer, lost children on Bournemouth's beaches are reunited with their parents through the LV= Kidzone scheme.

The scheme, which is sponsored by us, works by giving children colour-coded wristbands that match-up with clearly marked sections of the beach. They help lost children get reunited with their family through a contact number on the wristband.

Our involvement means that dedicated LV= Kidzone staff can actively promote the scheme, handing out wristbands and helping RNLI lifeguards and the police to reunite lost children with their parent or guardian.

Our sponsorship of this important child safety initiative forms part of our Corporate Social Responsibility programme.